ONLINE MARKETING & SEO
Strategy, content and campaigns.
We bring SEO, content and campaigns to your project. Together, we decide which work suits your business and where website or software development can contribute. A suitable existing website can stay.
Discuss your marketing goalsSEO, local SEO and GEO
Relevant search topics, clear content and accurate business information form the foundation. This includes search engine optimization, your Google Business Profile and an agreed review-management process. GEO adds visibility work for AI search.
How we can contribute
Prioritized search topics and content improvements, agreed profile information, a review-response process and documented observations for agreed AI-search questions.
Rankings, AI mentions and timelines cannot be guaranteed. Paid advertising does not replace organic search optimization.
Online advertising and campaigns
Online advertising with Google Ads and Meta Ads connects audience, offer, ad and destination. Recruiting campaigns for local businesses target suitable applicants rather than sales inquiries.
How we can contribute
A campaign brief with goal and audience, agreed ads and graphics, a matching destination and an agreed review.
Channels, access rights, approvals and ad spend are agreed before launch. The channel mix depends on your audience and goal.
Strategy, copy and content
Social media strategy and content, marketing pitches and advertising copy make your offer understandable. Blog posts, graphics and short videos follow agreed topics and formats.
How we can contribute
An editorial plan and specified texts or media connecting your audience, the value of your offer and the next step.
Quantities, production material, revisions, approvals and publishing responsibilities are defined for each engagement.
Improve landing pages and websites
A destination page should explain the promoted service and make relevant inquiries easier. We examine the offer, content and inquiry flow for concrete obstacles.
How we can contribute
A page outline, agreed offer copy and prioritized improvements to the inquiry flow on your existing website.
Changes on your existing platform are agreed in scope. Custom programming and system integration are separate development services; a form alone includes no CRM or booking integration.
Newsletters and email marketing
Relevant topics and clear emails help maintain a conversation with prospects and existing customers. Content, recipients and the sending workflow are coordinated.
How we can contribute
A topic plan, agreed copy or templates and a defined approval and sending workflow.
Recipient access, permitted use, sending responsibility and any external services are clarified before actual use.
Tracking, analysis and marketing reporting
We agree which data meaningfully reflects your goal and how it informs next steps. Relevant inquiries, for example, tell you more than clicks alone.
How we can contribute
A measurement plan and a readable report with timeframe, available data, limitations and prioritized next actions.
Data sources, attribution and privacy-compliant setup are agreed separately. Missing data stays visible as a gap; a report does not guarantee business results.
How we can work together
Illustrative examples for orientation - not client references.
Your website, our marketing
You have a suitable website and want to work on content or a campaign. We contribute search topics, copy and campaign planning; your existing platform can stay. We discuss with you which contributions make sense.
Marketing and development working together
For a new offer, marketing develops the messaging and relevant content. Development can build the required landing page and inquiry flow. We coordinate the contributions together; any later CRM integration is assessed separately.
From your project to implementation, together
Understand your project
We discuss your business, ideas, existing content and available data. Together, we decide which capabilities and activities suit the project.
Agree scope and costs
Deliverables, quantities, responsibilities, approvals and budget are clearly defined in the offer.
Deliver and review together
We deliver the agreed work, discuss available results and agree possible next steps.
What is agreed, and what costs extra?
Project services such as planning, copy or campaign setup, optional ongoing work and approved ad spend are itemized separately. Any external services are named. The actual scope and individual quote determine costs; a campaign does not include unlimited work.
If you also need a website, we discuss the scope and cost of that separate service individually.
Questions before a first conversation
Do I need a new website?
Not automatically. A suitable existing website can stay. We assess which content or technical changes the specific goal requires.
Which channels suit my business?
This depends on your audience, offer, starting point and budget. We choose suitable actions together; being present on every platform is not a prerequisite.
How are costs agreed?
Through a clearly scoped engagement with deliverables, quantities and responsibilities. One-time services, ongoing work and ad spend are itemized separately in the individual quote.
What is separately scoped?
Additional content production, ongoing work, custom programming and system integrations are agreed as needed. GEO work can examine visibility and improve content, but cannot guarantee a mention in AI answers.