CONSULTING: ONLINE MARKETING, BRAND & MEDIA
Make your offer clear. Reach the right people.
We clarify your positioning, audience and priorities and develop suitable actions for your market presence. From search and campaigns to branding, media and analysis. A suitable existing website can stay.
On-site appointments in the Lüneburg region and Hamburg. Locations further afield on request.
Discuss your marketing goalsMarketing strategy
Positioning, audiences, channels and priorities determine which activities suit your business. We examine your starting point and align goals, budget and delivery.
How we can contribute
A shared working brief with audiences, positioning, prioritized activities and goals that can be assessed.
Scope, delivery and review are agreed individually. A strategy does not promise specific revenue or inquiry numbers.
SEO, local SEO and GEO
Relevant search topics, clear content and accurate business information form the foundation. This includes search engine optimization, your Google Business Profile and an agreed review-management process. GEO adds visibility work for AI search.
How we can contribute
Prioritized search topics and content improvements, agreed profile information, a review-response process and documented observations for agreed AI-search questions.
Rankings, AI mentions and timelines cannot be guaranteed. Paid advertising does not replace organic search optimization.
Explore SEO, local SEO and GEOAdvertising, campaigns and lead generation
Online advertising with Google Ads and Meta Ads connects audience, offer, ad and destination. Lead generation aims to attract qualified prospects and inquiries. Recruiting campaigns for local businesses target suitable applicants rather than sales inquiries.
How we can contribute
A campaign brief with goal and audience, agreed ads and graphics, a matching destination and an agreed review.
Channels, access rights, approvals and ad spend are agreed before launch. The channel mix depends on your audience and goal.
Explore online advertising and campaignsSocial media, copy and communication
Social media strategy and content, marketing pitches and advertising copy make your offer understandable. Blog posts, graphics and short videos follow agreed topics and formats.
How we can contribute
An editorial plan and specified texts or media connecting your audience, the value of your offer and the next step.
Quantities, production material, revisions, approvals and publishing responsibilities are defined for each engagement.
Landing pages and conversion optimization
A destination page should explain the promoted service and make relevant inquiries easier. Conversion optimization means removing obstacles to inquiries and purchases. We examine the offer, content and user journeys to identify them.
How we can contribute
A page outline, agreed offer copy and prioritized improvements to the inquiry flow on your existing website.
Changes on your existing platform are agreed in scope. Custom programming and system integration are separate development services; a form alone includes no CRM or booking integration.
Newsletters and email marketing
Relevant topics and clear emails help maintain a conversation with prospects and existing customers. Content, recipients and the sending workflow are coordinated.
How we can contribute
A topic plan, agreed copy or templates and a defined approval and sending workflow.
Recipient access, permitted use, sending responsibility and any external services are clarified before actual use.
Analysis, monitoring and reporting
We agree which data meaningfully reflects your goal and how it informs next steps. We check and report metrics and availability at agreed intervals. Relevant inquiries, for example, tell you more than clicks alone.
How we can contribute
A measurement plan and a readable report with timeframe, available data, limitations and prioritized next actions.
Data sources, attribution and privacy-compliant setup are agreed separately. Missing data stays visible as a gap; a report does not guarantee business results.
Branding and corporate identity
Your logo, colors, typography and design rules should work together. We develop a consistent identity for your website, documents and software, taking existing branding into account.
How we can contribute
Agreed brand assets and clear design rules with examples for the intended applications.
We clarify whether to extend an existing identity or create a new one. Applications, file formats and revisions form part of the agreed scope.
Animated banners and HTML5
Animated advertising and brand animations present content in suitable formats. We design HTML5 banners and align motion, messaging and technical requirements.
How we can contribute
The agreed banners or animations in the required formats, checked against their technical specifications.
Platforms, dimensions, file sizes, durations and variants are agreed before implementation.
Video and photo editing
We prepare existing videos and photos for websites and campaigns. We coordinate video and photo editing with external support where needed.
How we can contribute
Agreed edited images or video versions for the intended channels and formats.
Source material, usage rights, editing and external costs are clarified. Filming and photography production are agreed separately.
How we can work together
Illustrative examples for orientation - not client references.
Your website, our marketing
We prioritize search topics, copy and campaigns for your existing presence. Any changes are coordinated with your technical support team.
Marketing and development working together
For a new offer, marketing develops the messaging and relevant content. Development can build the required landing page and inquiry flow. We coordinate the contributions together; any later CRM integration is assessed separately.
From your project to implementation, together
Understand your starting point
We discuss your starting point, previous activities and the improvement you want. Before choosing channels and content, we assess which obstacles marketing can usefully address.
Agree scope and costs
Before implementation, you receive a quote with a defined scope of work.
Deliver and review together
We deliver the agreed work, discuss available results and agree possible next steps.
What is agreed, and what costs extra?
Deliverables, quantities and responsibilities determine the individual quote. Project services such as planning, copy or campaign setup, optional ongoing work and approved ad spend are itemized separately. External services are named; a campaign does not include unlimited work.
Website development is quoted separately when needed.
Questions before a first conversation
Do I need a new website?
Not automatically. A suitable existing website can stay. We assess which content or technical changes the specific goal requires.
Which channels suit my business?
This depends on your audience, offer, starting point and budget. We choose suitable actions together; being present on every platform is not a prerequisite.
What helps us prepare a quote?
A brief description of your goal, previous activities and existing content helps us assess the work involved. We discuss open questions together.
What is separately scoped?
Additional content production, ongoing work, custom programming and system integrations are agreed as needed. GEO work can examine visibility and improve content, but cannot guarantee a mention in AI answers.